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Without Mobile Optimization Your Website Is At Risk Of Losing Search Discovery [report] - Search Engine Journal

SEJ has been featured in Google estimates that mobile queries grew five-fold in the last two years The discrepancy in search results across mobile and desktop should come as an eye opener to businesses that rely on search discovery for new customers and sales. Optimizing for both mobile and desktop is becoming increasingly more important. Marcus Tober, Searchmetrics founder and CTO, explains why the results vary so greatly: Google is increasingly focused on the intent and context of search queries For mobile searches it has additional information about the searcher, such as their location, which also impacts the results it delivers. Our research demonstrates that marketers need to focus on different areas if they are to increase visibility on smartphones. Additional findings indicate that Googles mobile search results tend to include pages with fewer backlinks from other sites than the results for the same searches on desktop and laptop.
For the original version including any supplementary images or video, visit http://www.searchenginejournal.com/without-mobile-optimization-website-risk-losing-search-discovery-report/120160/

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