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Mastering The Ppc Challenge: A Beginner?s Guide [#czlsf] - Sew

Both speakers had different takeaways for the audience, but the overall message was clear: "To be number one in your advertising space, you need to be more strategic than ever." To get there, they helped marketers along with some of the basics for running PPC campaigns. Pease kicked us off with an overview of AdWords and some best practices every PPC professional should be using, including automating everyday tasks, utilizing ad extensions, leveraging remarketing, creating a mobile strategy, and investing in both product listing ads (PLAs) and the Google Display Network (GDN). Gagnon went more in-depth focusing on how to improve conversion rates, including testing landing pages and structuring your accounts by geography to be more relevant. He also delved into incremental bidding, the break-even CPC, unified targeting, bid adjustments, and share of voice (impression share) reports that can help with budgeting .
For the original version including any supplementary images or video, visit http://searchenginewatch.com/article/2360220/Mastering-the-PPC-Challenge-A-Beginners-Guide-CZLSF

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